For this study, Kehrer Bielan analyzed consumer data from the MacroMonitor, a nationally representative sample survey conducted every other year since 1978. The current survey, conducted during 2018 and released in 2019, includes 4,100 households, with an oversample of affluent households, reweighted to be representative of the US population. The MacroMonitor is the largest, most comprehensive database on household consumer financial behavior and attitudes, and includes the full detailed household balance sheet and use of products, financial services providers, and advisors. The survey is conducted by the Consumer Financial Decisions group of Strategic Business Insights, formerly a unit of SRI International.
What we found is that fixed-rate and index annuities are in fact a relationship building product and are very attractive to the large number of US households who like guaranteed investments and are tax averse.
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