Marketing annuities has become increasingly more challenging in recent years. Interest rates are depressed, living benefits have been constrained, and some underwriters have abandoned the business altogether. But there continue to be many consumers today who are receptive to purchasing annuities, and even some who say they are likely to make an annuity investment in the coming months. Wouldn’t it be helpful if you could identify these annuity buyers and target them for referral and lead generation campaigns? Now you can.