Closing the Back Door: Driving Growth by Stemming Advisor Attrition

The scarcity of successful financial advisors has pushed advisor recruitment to the top of the “to-do” lists of investment services sales managers in banks and credit unions.  But many firms report losing an advisor for every one they recruit.

This study examines the experience of 36 financial institutions to:

• Describe their attrition rate – how many advisors did they lose and where did they go?
• Calculate the cost of “regretted” attrition – advisors who leave for another firm.
• Identify best practices in advisor retention tactics.

The analysis provides a convincing case for the outsized cost of losing a good advisor, and why the firm should devote more resources to keeping the keepers.

Price:

Fewer than 25 Advisors:          $450

25 to 100 Advisors:                   $750

More than 100 Advisors:         $1,500

*Licenses available to distribute complimentary copies of the study; contact Ken Kehrer for more information. 

Participants in the Kehrer Bielan Survey of Recruiting and Retaining Advisors in Financial Institutions receive a 33% discount.

List of Participating Institutions: