Financial Advice After COVID: How the Pandemic Reshaped Consumer Financial Behavior

Financial Advice After COVID: How the Pandemic Reshaped Consumer Financial Behavior

 

The global pandemic and financial crisis spurred by the spread of the COVID-19 virus changed everything. Or did it? This study will explore the impact of the pandemic on the delivery of financial advice drawing on Kehrer Bielan’s analysis of data from the Macromonitor, the gold-standard in consumer financial surveys. The study will take a longitudinal view of consumer behavior, covering data collected before the pandemic, in 2020 during the height of the pandemic, and during the “new normal” of 2022. This powerful approach to the analysis will allow us to assess which changes in consumer preferences and behavior are fleeting, and which are likely to become permanent, helping financial institutions make smarter decisions about how to position their delivery of investment in the years ahead.

About the Macromonitor

The Macromonitor is a comprehensive survey of US households conducted every other year since 1978, and offers financial-services providers reliable, validated, single-source research about US economic households’ needs, attitudes, and behaviors. The Macromonitor measures all financial areas: transactions, credit, assets, protection, and information and advice.  Each wave of the survey encompasses over 4,000 US households, including an oversample of 2,000 affluent households reweighted to be representative of the US population.

 

Sponsorship fee: $35,000