Gender Dynamics in Retirement Investor Households

Gender Dynamics in Retirement Investor Households (March 2019)

Over the past few years there has been widespread press about the emergence of women as financial decision makers, however much of it is exhortatory, and based on anecdotes, but little hard data. Advisors are said to look past the woman in husband-wife households, putting the client relationship at risk when the woman turns out to be a decision maker, or when the marriage ends or the husband dies. And given the demographics of the aging white males who dominate the financial advisor profession, they are said to be ill-equipped to connect with the growing wealth of the increasing number of female-headed households.

Global Atlantic Financial Company commissioned Kehrer Bielan Research & Consulting to do a fact-based study to examine the role that women play in influencing and directing considerable wealth.

  • This research has found that households nearing, or in retirement hold $29 trillion, or 78 percent, of ALL US financial assets.
  • And that women in these households control or influence a whopping $16 trillion, or 43 percent of ALL US financial assets.
  • Financial advisors who ignore the importance of women as financial decision influencers in 2-headed households risk losing access to $12 trillion as a household’s wealth transfers to the woman upon the death of the spouse.

This study will help your firm better understand the gender dynamics that contribute to a household’s financial decisions and attitudes.