Marketing Life Insurance

Marketing Life Insurance

This study will analyze data from a nationally representative survey of 4200 households to profile the life insurance buyer and provide insights into how to position life insurance products and engage with potential buyers.  The analysis will compare life insurance owners and households that report that they plan to purchase life insurance in the next 12 months with the general population, in terms of:

  • Key demographics,
  • Channel preferences,
  • Use of financial products
  • Sources of financial advice, and
  • Financial concerns that motivate their behavior.

Fee:  $35,000.