Product Menu and Pricing Under the DoL Rule: Survey Summary

Product Menu and Pricing Under the DoL Rule: Survey Summary (January 2017)

What Will Bank BD Product Menus Look Like Under DoL?


Bank broker dealers are examining their product offerings and how they are priced as they gear up to comply with the Department of Labor’s Fiduciary Standard for retirement accounts.  To learn how their product menus will change, we asked bank and third party BDs whether they planned to offer different product menus for qualified and non-qualified accounts. 


For qualified accounts, we asked whether they planned to continue to offer:

  • Fixed Annuities
  • Indexed Annuities
  • Variable Annuities
  • Up-front Load Mutual Funds
  • UIT’s
  • Fixed Income transactions
  • Equity transactions
  • Market-linked certificates of deposit
  • Non-traded limited partnerships


For each product line offered in retirement accounts, we asked what “reasonable” sales compensation they expected to receive, and whether they planned to provide multiple commission options to their advisors and offer products with different sales compensation levels within a broad product category.


To find out what we learned from 17 bank broker dealers and 3 third party BDs—which collectively employ over 6,000 advisors—you need to purchase the Kehrer Bielan Product Menu and Pricing under the DoL Rule: Survey Summary.

 Price: $1,000


Participating Firms:

Bank of Oklahoma
Bank of the West
BBVA Compass
BMO Harris
Capital One
CUNA Brokerage Services, Inc.
CUSO Financial Services
First Citizens
Key Bank
Union Bank
US Bank