Selling Life Insurance in the Financial Institution: Integrating the Consumer Perspective


SKU: KSA-2013-LIS Categories: , Tags: ,


For many years bank investment and insurance services businesses have been challenged to demonstrate their relevance to the overall banking enterprise. The profit contribution of investment services typically accounts for just a few percentage points of the bank’s overall bottom line. Because the net income contribution may be marginal, the investment and insurance services are often marginalized, with the result that banks under invest in this business, constraining its growth.