The Current State of Licensed Banker Business Models


SKU: KBRC-2020-LBBM Categories: , Tags: ,


For many firms, there has been a shift from trying to license as many retail employees as possible, to licensing only those engaged with a mass affluent client base. This study identifies the definition of the licensed employee role including:

  • The number of firms utilizing each model
  • Reporting lines
  • Target client
  • Ratio of branches and Advisors to Licensed Bank Employee
  • Success drivers

As the number of Advisors remains constant, firms are looking for ways to increase revenue without increasing resources. The redeployment of licensed bankers or how the licensing of other retail bank employees can be an enhanced to grow both deposits and investments is a strategy worth considering.

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Pricing for Non-Financial Institutions