The Holistic Financial Advisor

Following Best Interest Through Planning and Life Insurance

TBD 2020, Chapel Hill, NC


The Best Interest Standard put forward by the Department of Labor and other government agencies, and competition from low-cost asset managers and digital advice platforms, are challenging the commission-for-advice model and creating downward pressure on transaction commissions and fees for managing assets.

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This complicates an already complex puzzle of how to appropriately meet a client’s investment needs while still making a living for the advisor and a profit for the firm.

Kehrer Bielan believes that the keys to success going forward are to build your firm’s wealth management offering on a financial planning platform, and finding ways, at last, to meet the life insurance needs of the institution’s customers. Financial planning and life insurance are perhaps the perfect marriage for the advisor who wants to provide advice in the best interest of clients, and receive fair compensation for that advice.

  • The failure to meet the life insurance needs of investment clients has been a glaring shortcoming of most advisors working in banks and credit unions, and begs the question of whether advisors are providing best interest advice.
  • The commissions on life insurance can help offset the shrinking compensation from advice on investment products.
  • Financial planning provides the documentation to demonstrate best interest advice, but also identifies the need and positions the value of life insurance.

This study group connects the dots.

Kehrer Bielan has assembled a study group of top bank and credit union investment services executives, life insurance marketers, and providers of financial planning tools to chart a course for building a new advice delivery model in a post DoL environment. The discussions are moderated by Leigh Van Heule, Kenneth Kehrer, Peter Bielan, and Tim Kehrer—who have been instrumental in helping move the financial advice industry beyond typical management metrics toward identifying and implementing best practices.

The firm’s detailed institutional and consumer research on financial planning and life insurance marketing are a resource for the group, which contributes its experience and insights to the discussion.


Thanks to the support of our sponsors, we reimburse travel expenses for our financial institution attendees up to $600.


This study group would not be possible without the support of our sponsors. We acknowledge these organizations for their thought leadership and support.